Digital audit and growth plan
Growing NAI Mexico online
Prepared for Juan Carlos Lopez, Capital Markets Director
Prox Digital Agency · September 2026
What we reviewed
A full review of NAI Mexico's digital presence
Before we talk ads, we looked at everything a prospect, Google or an AI assistant sees when they come across NAI Mexico.
Data from Ahrefs, Google PageSpeed Insights, Google Ads Transparency Center and a manual review of naimexico.com, 28 September 2026.
A market leader offline. Almost invisible online.
0
keywords NAI ranks for in Google
≈0
monthly visits from search
0
mentions in ChatGPT answers
0.0s
time for the main content to load on mobile
None of this reflects the quality of the firm. It reflects how the website is built. All of it is fixable.
What NAI already has
The raw material is strong
Proven leadership
A capital markets lead with 27 years in industrial real estate, a former Prologis executive with over 10 million SF developed or transacted.
Blue chip proof
Case studies with Caterpillar, Bose and Rexnord, and completed deals for clients from China, Korea, Germany and the US.
Proprietary data
70+ market indicators for every major industrial market NAI covers, plus a live building availability tool. Few competitors have this.
Earned links
Over 2,000 websites already link to NAI Mexico, including Mexico News Daily and Cision.
Our job is to turn these assets into rankings, AI citations and enquiries.
Audit findings
Ten things holding NAI back
For each finding: what we found, why it matters, and what it costs the business.
The growth plan
One goal: more qualified traffic and more enquiries
Eight workstreams, each fixing a finding and each building toward growth.
The eight workstreams
Target keywords
The searches we will win
Decision makers search for industrial space, sites, investment and expansion over 18,000 times a month across the keywords below. Most of these searches have low competition. We will target them in English and Spanish, with a page for each key market.
0
searches a month
Market pages: one template, "industrial space for lease in [city]", in English and Spanish.
- Houston
- Dallas Fort Worth
- San Antonio
- Laredo
- McAllen
- El Paso
- Phoenix
- San Diego
Landing pages
A page for every search, every market and every offer
Today every visitor lands on the same homepage and sees the same "Contact Us" button. Landing pages give each type of client a page built around exactly what they searched for, with one clear next step. Each one works for Google, for AI answers and for paid ads.
Business impact
More entry points into the site, each one built to turn a visitor into a qualified enquiry.
We've built a live example for NAI Mexico.
View the landing pageTimeline and results
90 days to fix and launch. Six months to grow.
KPIs
Monthly organic visits
Keywords ranking in Google
AI answers mentioning NAI
Domain Rating
| KPI | Today | Day 90 | Month 6 |
|---|---|---|---|
| Monthly organic visits | ≈300 (mostly brand) | 500+ | 1,000+ (1,500 stretch) |
| Keywords ranking in Google | 8 | 50+ | 200+ |
| Keywords in the top 10 | ≈3 (brand) | 10+ | 25+ |
| Priority keywords on page one | 0 | 1+ | 4+ |
| AI answers mentioning NAI | 4 | 10+ | 25+ |
| ChatGPT mentions | 0 | First mentions | Regular mentions |
| Domain Rating | 9 | 15+ | 20+ |
| Mobile performance score | 32/100 | 80+ | 80+ |
| Main content load time on mobile | 17.8s | Under 2.5s | Under 2.5s |
| Landing pages live | 0 | 20+ | 40+ |
| Qualified enquiries a month (organic and paid) | Not tracked | Tracking live, first enquiries | 15 to 30 |
| Cost per enquiry from ads | Not tracked | Baseline set | 20% lower than baseline |
Targets are based on Ahrefs data and current competition. The enquiry range depends on the monthly ad budget. SEO and AI visibility keep building after month 6.
Outcomes and benefits
What this means for NAI
1,000+
visits
More organic traffic
Traffic grows from about 300 visits a month, mostly brand searches, to 1,000+ visits from companies actively searching for industrial space, sites and investment.
15 to 30
enquiries
More qualified leads
15 to 30 qualified enquiries a month by month 6, from tenants, owners and investors, each routed to the right specialist.
Visibility in AI search
NAI gets named when buyers ask ChatGPT, Gemini or Google AI who to call. That moves from 4 AI answers today to 25+ by month 6.
A stronger capital markets pipeline
A dedicated hub and targeted campaigns bring sale leaseback, investment and disposition conversations straight to Juan Carlos.
Lower cost per lead over time
Organic rankings and AI citations keep delivering without paying per click, so the cost of each enquiry falls month on month.
Credibility that matches the firm
One set of verified facts, a fast modern site and consistent proof, so the website reflects the quality of NAI's work.
Reach in two languages
English and Spanish pages open NAI to decision makers on both sides of the border.
Decisions backed by data
Every enquiry traced to its source, so budget goes to what works.
Next steps
Next steps
Agree priorities and scope.
Confirm verified facts and share access to the website, Search Console and ad accounts.
Start week 1 with the technical fixes and tracking.
Thank you
Thank you for your time, Juan Carlos. NAI Mexico already has the experience, the data and the track record. We would love to help the digital side match it.
Ali Zafar Azad · Founder and CEO, Prox Digital Agency
Prepared by Prox Digital Agency for NAI Mexico · September 2026